Not all lessons on presentations come in context. Every year my wife and I host a Mardi Gras party. I always cook the favorites, like gumbo and jambalaya, and I add one new dish. This year I prepared a meat pie as the new dish. I was very disappointed in the meat pies and mentioned to a couple close friends that I wouldn’t be making those again. To my surprise several guest came up to me a told me they loved the meat pies and asked for the recipe.
Very likely, you’re asking yourself, “What in the world does this have to do with creating great speeches and presentations?” Answer: If you only create what you like, you are isolating a lot of people. Some people enjoy McDonald’s, others go to Wendy’s and some choose not to eat meat. In the same way as people have different preferences in what they love to eat, they also have preferences as to how they want to receive information.
To help people build great speeches and presentations, I developed the REPS Matrix. The Matrix covers four areas you need to be aware of as you develop your speeches and presentations. The Matrix does not cover every area you need but it will give you the basic ingredients. As all great cooks and chefs know, once you know the basics, all you need is a pinch of thi
s and a dash of that to create an incredible meal.
Presenting and speaking are more similar to a great meal than most people realize. Think back to a memorable meal. I’m sure there were multiple courses with a variety of flavors. Great presentations are constructed in the same way. Whether your purpose is to entertain, inform, and/or motivate, delivering the content in uniquely different courses will keep your audience wanting more.