I attended a presentation in Change Management not long ago. The speaker jumped into her content without the usual “who I am,” which was refreshing. Within a few minutes, she engaged the audience in a Q&A session and I thought, “Good job. I’m impressed.” Then the shock, she dropped her head, turned and walked to stage right. When she reached her mark, she turned to the audience then popped her head up, looked at the audience with a pause, then started on the next section of the presentation. I grinned, did a mental arm pump and thought, “She has been well trained.”
I had seen this move used only by a couple of professional speakers. Never have I seen this move used by an entrepreneur. It’s one of the best moves for making a transition from one point to another. I wish you could have seen the audience. They were transfixed as she walked across the stage. The audience was waiting for the next words to emerge. A couple audience members had forgotten to breathe during that time.
This is a great example of a powerful presentation, compared to someone throwing a bunch of words toward the audience and hoping something sticks. I refer to this method as the spaghetti method: When you throw spaghetti against a wall, some will stick, most will fall on the floor, but it’s guaranteed to be a mess. When the movement, phrasing, tone, pacing and other elements of a presentation are finely tuned, there is a deep connection between the presenter and audience.
As soon as she finished, the person I was sitting next to jumped up and said, “I’ve got to talk with her.” He was not the only one. There were several people hovering around her. It was over fifteen minutes before they thinned out so I could congratulate her on the transition.
Sadly these types of presentations are few and far between in the tech and entrepreneur world. Can you imagine getting mobbed after your next presentation? If several people are not enthusiastically waiting to talk with you after your presentation, we need to talk: every presenter needs groupies. These days, they are called “Advocates” in some of the sales circles.